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Lunch & Learn Webinar: Science of Storytelling, presented by Manson Ho, Magna

October 16, 2024 at 12:00 pm - 1:00 pm

Description:

In this program: Manson Ho will outline the key story components and provide an introduction into the neuroscience of storytelling. For an attorney, better story comprehension means that jurors can utilize more of the information presented to them heading into the deliberation room. Over the last decade, neuroscience researchers have begun to identify the key brain anatomy associated with storytelling to understand why stories are so impactful and memorable. The main finding from this research has been that our brains actually prefer stories and are shown to be more active when listening to narratives, compared to simply hearing information in sequential order. Furthermore, using existing neural networks within these structures allow us to frame our stories in a way jurors can relate to. Trial presenters can target these brain regions and to enhance brain activity, neurochemical release and overall, tell a better trial story.

Objectives:

At the conclusion of this event, attendees will:

1. Understand the importance of stories and effective storytelling in litigation

2. Recognize the psychological factors influencing juror biases

3. Identify strategies for developing effective stories.

Continuing Education Language:

SCAHRM is approved by the California State Bar as an MCLE Multiple Activity Provider (MAP #18946) and a Continuing Education Provider by the California Board of Nursing (CEP #10552).

This activity will qualify for 1.0 MCLE credit hour and 1.0 BRN continuing education contact hours.  This event is approved for 1.0 ASRHM CE contact hours.

Registration is not transferrable; No refunds are given for cancellation or non-attendance.  If you are unable to attend, you may request a recording of the event for self-study continuing education credit.

 

Details

Date:
October 16, 2024
Time:
12:00 pm - 1:00 pm